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Dr Cham Tat Huei

Dr Cham Tat Huei is currently an Assistant Professor at the Faculty of Accountancy and Management, Universiti Tunku Abdul Rahman (UTAR). He has a Bachelor of Business Administration (Hons) in Entrepreneurship from UTAR, Master of Business Administration from INTI International University, Master of Arts in Management Studies from University of Hertfordshire and Doctor of Philosophy in Business and Service Marketing from UTAR.


Prior to joining the academic sector, Dr Cham was actively involved in consumer and marketing research. His research areas focus on medical tourism, information technology, e-commerce, service industry strategy and operations, consumer behaviour, service marketing and organisational behaviour. Dr Cham has published several international refereed journal articles (Indexed in Web of Science and Scopus) and presented at various international conferences. Dr Cham is a PSMB Certified Trainer who has always been able to bring his sound, versatile knowledge, and experience in entrepreneurship, marketing, and research skills to the classroom and his training.


Areas of specialisation
Service Marketing, Customer Service, E-Commerce, Business Research, Social Science Data Analysis

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